Privacy Policy

We collect information in three ways: information you give us directly, information collected automatically when you browse the site, and information we receive from third parties who help us run the website and attribute our marketing.

Information you give us:

• Name, phone number and email, when you submit the contact form
• Suburb, service requested, urgency and message details, from the contact form fields
• Any other information you provide when you contact us by phone

Information collected automatically:

• Cookies and usage data, such as page views, time on page and scroll depth
• Device information, including browser, operating system, IP address and screen resolution
• Approximate location based on IP address

Information from third parties:

• Call metadata from our call tracking provider when you call the tracking number listed on this site
• Conversion data from Google Ads or other ad platforms, if you arrived via a paid ad

We use your data for specific purposes, not vague general ones. We do not collect information for its own sake, and we do not use it for anything beyond the purposes listed here.

• To respond to your contact form submission or phone call
• To book and complete electrical work for your property
• To provide lifetime labour warranty service or follow-up if you become a customer
• To improve the website and understand which pages convert visitors, via Google Analytics
• To attribute marketing channels, via call tracking and Google Tag Manager
• To comply with legal obligations, such as tax records and licence reporting

If you submit the contact form but do not go on to book a job with us, we still retain your enquiry details for the period set out under "How Long We Keep Your Data" below, in case you get back in touch or have a follow-up question about your original enquiry.

We share data with a small number of services that help us run this website and respond to enquiries.

• Cloudflare: hosts the website and protects it from malicious traffic. Processing occurs in the United States, with global edge presence.
• Google Analytics 4 and Google Tag Manager: analyse how the website is used. Processing occurs in the United States.
• Our call tracking provider: tracks which marketing channel a phone call came from. Processing occurs in Australia.
• Our lead management system: receives contact form submissions for follow-up.

We do not sell your personal information to third parties, and we do not share it with any service beyond the ones listed above. Each of these providers only receives the information it needs to perform its specific function, such as hosting the site or attributing a phone call, and each is bound by its own privacy policy governing how it handles data on our behalf.

This website uses cookies, small text files stored on your device, to support analytics and tag management. Cookies help us understand how visitors use the site, which pages are working well, and where people are dropping off, so we can improve it over time. Some cookies are set by us directly, and some are set by the third-party services listed above, such as Google Analytics.

You can disable cookies in your browser settings at any time, though some website features may not work as intended if you do. Most browsers provide instructions for managing or disabling cookies in their help settings, usually found under privacy or security options. Disabling cookies will not affect your ability to call us or use the contact form.

• Contact form submissions: retained for 7 years, matching Australian business record-keeping obligations
• Customer records (booked work): retained for 7 years
• Analytics data: retained per Google Analytics defaults, currently 14 months
• Call recordings (if any): retained for 12 months, unless required for an ongoing dispute

Under the Australian Privacy Principles, you have the following rights over the personal information we hold about you.

• Access: you can ask what personal data we hold about you
• Correction: you can ask us to correct inaccurate or out-of-date data
• Deletion: you can ask us to delete your data, subject to legal record-keeping requirements
• Complaints: you can complain to us first, and if unresolved, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au

To exercise any of these rights, contact us using the phone number below and let us know what you would like us to do. We will respond within a reasonable time and explain if there is any reason we are unable to action your request in full, such as a legal obligation to keep certain records for a set period.

We take reasonable steps to protect the personal information we hold, including using HTTPS across the website, secured infrastructure via Cloudflare, and access controls on our lead management system. No method of storing or transmitting data online is completely risk-free, but we take practical, reasonable precautions appropriate to the type of information we collect, which is limited to contact details and enquiry information rather than anything more sensitive.

This website is not directed at children under 16, and we do not knowingly collect personal information from children. The contact form and phone line are intended for adults arranging electrical work on a property. If a parent or guardian believes their child has submitted data to us, please contact us and we will remove it promptly.

We may update this Privacy Policy from time to time, for example if we start using a new third-party service or our data-handling practices change. Updates will be reflected on this page with a new "last updated" date at the top of the policy. We encourage you to check back periodically. Continued use of the website after an update constitutes acceptance of the updated policy.

If you have a question about this Privacy Policy, want to exercise any of the rights listed above, or want to know more about how we handle a specific piece of information, get in touch using the details below and we will respond as quickly as we can.

• Business: Electrician Shelly Beach
• Operating under: a fully licensed and insured electrical business, Lic #451348C
• Phone: (02) 4089 4284
• Website: electricianshellybeach.com.au